My Journey

May 2024 – Sep 2025
Creative Lead — Jobin & Jismi IT Services
Spearheaded the end-to-end design strategy, UX architecture, and visual direction for multiple B2B and B2C digital products across web and mobile platforms.

Led a cross-functional team of 10+ designers, UX researchers, and visual artists to create scalable, accessible, and user-centric design solutions.
May 2023 – Apr 2024
Team Lead – Design — Jobin & Jismi IT Services
Oversaw the design delivery pipeline, managing 6+ mid-level and junior designers across multiple agile pods. Played a pivotal role in defining the UX roadmap, user journeys, and wireframes for new features, redesigns, and MVP launches.

Partnered with developers and QA teams to ensure pixel-perfect implementation and consistency across platforms.
May 2022 – Apr 2023
Senior Creative Associate – UI/UX
Delivered high-fidelity mockups, landing pages, mobile screens, and campaign visuals for web and mobile experiences.

Contributed to the rebranding of key digital products, enhancing engagement through improved typography, design systems, and iconography.
May 2020 – Apr 2021
UI/UX Designer — Jobin & Jismi
Designed intuitive, responsive interfaces for web and mobile products, applying user-centered design principles and WCAG 2.1 accessibility standards.

Created task flows, personas, wireframes, and interactive prototypes; validated concepts through user interviews and A/B testing.
Aug 2019 – Jan 2020
UI/UX Designer & Developer — Infinity Hospitality
Delivered high-fidelity mockups, landing pages, and mobile interfaces for hospitality and lifestyle brands, ensuring seamless user experiences across devices.

Contributed to the visual rebranding of flagship products, enhancing engagement through refined typography, color systems, and iconography
Apr 2019 – Jul 2019
UI/UX Designer & Developer – Intern
Assisted in designing layouts, wireframes, and interactive prototypes for e-commerce and SaaS platforms, supporting senior designers through production cycles.

Collaborated with front-end developers to ensure pixel-perfect design handoff, optimizing performance and crossbrowser compatibility.